Master the use of media for your business.

Develop basic media skills specifically suited to your company and its markets.
Make good decisions when you create, produce and distribute your business messages.
Stay in complete command of your content, promotional methods and media materials.

Skill Building
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Use Your Time Wisely
Learn from an expert who has in-depth media knowledge and extensive business experience.
Ask questions, discuss your business needs and get unvarnished input about your options.
Focus on critical topics that directly impact on your time, money and business goals.
  
Media Skill Building Topics
 Two Ways to Build Skills
• Web Conferences – online coaching format in pre-arranged half hour sessions.
• On-site Training – in-person programs covering general concepts.

Use the the following resources to get started or call 703.538.0980.
Media Skill Building Catalog    Skill Building Planning Worksheet 
Skill Building Pricing, Terms and Guidelines

Media for BusinessThis set of topics ties business plans and resources to market opportunities.
Reality Check – ensure the necessary ingredients are in place to market the firm.
Absolute Essentials – maximize the consistency and impact of your message.
Allocate Time and Money – logically decide exactly how much to invest, and where.
Protect Your Interests – minimize risks and surprises in your marketing campaigns.
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Media ManagementThese topics emphasize how to ensure a dynamic and coherent media strategy.
Common Sense Media Strategies – efficiently broadcast powerful messages.
Optimize Your Media Resources – consolidate, refine and control media assets.
What About Your Website? – discover what goes into a truly effective website.
Critique Your Website – examine the assets and limitations of your website.
Preventing Website Mistakes – steer clear of the many missteps you can make.
Media Gimmicks – avoid wasting resources on myths and dubious promises.
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Media ProjectsThe topics below are geared to planning, guiding, controlling and distributing media.
Specifying Media Requirements – define exactly the desired outcomes you want.
Preparing Media Copy – master this critical aspect of any marketing strategy.
Working With Media Vendors – match goals and budgets to the best media vendor.
Producing Media – manage differences between print and online media materials.
Scripts and Storyboards – apply the media techniques used in ads and movies.
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Media ProductionTopics here offer “how-to” concepts on proven media tools and methods...
                                         ...plus insights on how to avoid amateurish productions.
Control Your Images – stay in charge of the company’s intellectual property, always.
DIY Business Photography – capitalize on digital photography to save money.
Fixing Photographs – discover what it takes to adjust, modify and rework images.
Galleries and Tours – find out how to organize and quickly compile sets of images.
Slide Shows – learn what it takes to create clear and captivating presentations.
Flyers and Postcards – uncover the potential of these easy-to-produce materials.
Videos: Promises and Pitfalls – tread carefully into the world of video programs.
Getting Started
 Watch Me First
Watch Me First Video This show explains
exactly why you should choose Lytra, Inc. media services to achieve your business goals.
 
 Lytra, Inc. Advantage
Lytra, Inc. Advantage VideoThere are lots of good reasons to work with
Lytra Inc. This show outlines the many ways you can leverage our advantage.
 
 Your Media Skills
Your Media Skills Video Discover how to develop practical media skills for your specific business—right from the comfort of your own computer.
 
 Featured Project
Featured Project Here is a website for an industrial firm that exemplifies careful planning and expert development.